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#Allundefeated in 2013: adidas celebrates All Blacks undefeated season with...

      Proud to say I drove this idea with my Regional Creative Director partner in Singapore, Grant Hunter Idea cracked late on a Thursday, presented to client on a Friday and live late Sunday evening....

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Overheard at SXSW 2014: 30 Interesting & Influential quotes

   Here’s a little piece I put together earlier in the week for B&T, capturing 30 interesting & influential quotes from around the grounds at SXSW covering an array of topics.  Once again the...

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SXSW 2014 Wrap: Shadow marketing, 4D VR, Secret Social, Hacking for Humanity...

SXSW Interactive is over for another year and thousands of marketers, clients, and tech geeks from around the world have had our brains filled with the latest and greatest in technology and human...

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Top 10 #RealTimeMarketing Moments from April Fools Day

Well we’ve had the best of in real time marketing from the SuperBowl,Valentines Day and Oscars; last week brands across the world were at it again on trying to generate cultural conversation around...

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How to engage the A-D-D Generation with #LifestyleHacking

A recent piece I wrote for Marketing Mag column with the lovely Kat Edwards from Kontented A screenshot from one of our iris Worldwide presentations courtesy of our guru CSO, Sammy Noble. —– Today’s...

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UNICEF Change For Good: Save a life with the power of 5

Am so proud of our teams work to launch #5Fund – an initiative for UNICEF’s Change for Good partnership with Qantas. To drum up domestic donations here in Australia, we’re honing in on the power of...

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Forget what you know about luxury marketing

A little bit blingy??? I was recently asked by Marketing Magazine Australia to write about the new codes of luxury marketing. Here’s my viewpoint on how luxury brands need to think about engaging the...

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How social can help in the era of #TVEverywhere

How people are watching and engaging with broadcast TV content is changing dramatically in the USA. Surprise, surprise, It’s no longer linear. It’s no longer scheduled. It’s no longer exclusively in...

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The King is Back. Which brand delivers the the best LeBron homecoming ad?...

The King is back. LeBron James plays his first home game tonight for the Cleveland Cavaliers after 4 years (and two Championship Rings) with the Miami Heat. It’s been the biggest topic in basketball...

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Paradox of connectedness: the sad state of Gen C holiday experiences

 I’ve blogged alot over the years about Generation C – the ‘Connected Generation’ and their need to be constantly connected to their friends, sharing content with the world. But this pic, which popped...

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